The article reveals social essence and structure of science, likewise specificity of scientific production as of universal social labor; an extensive system of scientific production is revealed. The meaning of the concepts of "abstract human labor" and "universal social labor", their similarities and differences are identified. Scientific work is presented as the highest form of cognitive activity in which the universal nature of public knowledge manifests itself most clearly. The reform process of science has its own specificity, which means that the "effective managers" should not be reformers here.

The formation of Russian philosophical culture is considered. Particular attention is paid to the processes of influence of the Orthodox Christian tradition in the formation of Russian academic philosophy. The trends of secularization of Russian science are shown. On the application of creativity Feofilakt Lopatinskii analyzed trends shaping the prevalence of logic and natural philosophy in the domestic academic philosophy are analyzed, as well as the penetration of Western ideas. Attention is given to understanding of human freedom, which becomes the organizing core of subject knowledge. Specifies the path of becoming the fundamental values of Russian culture, which is the principle of seemliness, truth, truth, freedom, science and education is specified.

The characteristic of national and cultural identity as necessary basis of unity of the subject and social community is given. Psychological, axiological and cognitive aspects of identity are allocated. The content of categories of social memory, social character and mentality as mechanisms of formation of social identity of the subject is defined. Social memory is considered as an embodiment of objective spirit (last historical experience of the mankind) forming the mental features of the subject acting as an identification matrix by means of social character. The dominating role of social memory in relation to social character and mentality in an identification context is proved.

The article is devoted to the analysis of essence, the contents, formation and development of ethnic identity of the personality (community). The problem of formation of ethnic identity is considered. Complexity and diversity of this process is shown. The advantage of article is the analysis of a wide range of factors and a determinant of formation of ethnic identity. The author refers to them ethnic socialization in a family and in society in general, influence of historical memory, social and economic, political and spiritual factors of life of society.

The paper analyzes the characteristics of the broadcast of sociocultural experience. It is shown that modern historical stage is associated with the formation of a united democratic style of relationship to the cultural heritage of the past. It is caused by deep-seated patterns of culture itself, increased integration in all spheres of society. In this regard, feature of temporal being culture - the presence of social memory is highlighted. Formation of human values is the result of a kind of cultural history. As a key mechanism of successive development of a culture increasingly recognized the need for careful and responsible attitude to national cultures, to the cultural wealth of mankind.

The article is devoted to the process of assuming sovereignty and post-Soviet development of national republics within the Russian Federation which made profound changes in the sphere of national and civil identity. The article reveals the role of the linguistic factor in the formation and development of Russian identity in the multinational republic of Bashkortostan in the context of national and civil identity display depending on the social and psychological views of respondents. The main advantage is that in spite of the measures taken by the authorities of the republic to form regional identity, the results of the ethnosociological studies show that all-Russian identity of the multinational population of the republic of Bashkortostan is increasing.

In this article, the authors considered the religious - philosophical component of Russian cosmism, its moral Foundation. A brief philosophical analysis of the problem of good and evil in the teaching of one of the representatives of religious branches cosmism - Solovyov. At the core of his philosophy is the concept of unity, Solovyov considers the question of the relationship of the two worlds - the ideal and the real. The author's vision approaches to the study of the divine in the world, the problem of the third start - Sofia as the transformation of the world and the person, which occurs under the influence of cosmic, Divine energies is given. Man acts as the connecting link between God, the cosmos, man. He is an active creative artist of the highest will of God. Based on the Solovyov shows the role and place of religious-philosophical movement in the Russian cosmism.

In the article new tendencies of impact on public consciousness in the conditions of information wars are considered. The content of the concept "informational war" is being revealed and the reasons of a wide circulation of such information war strategies as application of "the soft power" are analyzed. In this work the features of this strategy are revealed, the importance of sociocultural factors is shown in its application. In the article the analysis of concrete strategy of "the soft power" in a context of their sociocultural conditionality is given.

The article is devoted to the position of Russia in the modern «world-system», society today is undergoing revolutionary changes that have led to the fact that the Russian Federation has been facing a number of challenges: the reorganization of the state, gaining a new identity, a new positioning in the world. It is shown that the components of the new identity is a long tradition of a strong state, "the Imperial myth", the Soviet experience, the European socio-cultural patterns and dualistic perception of the public practice of the United States. The characteristics of a "centre of power", which form the blocks configuration of the contemporary multipolar world are analysed. Considered Russia's position in it, as one of the "centers of power" is considered.

The article reveals features and tendencies of development of the Russian insurance market, indicators of development of the insurance market of Russia are analyzed. In the article the question of the directions of efficiency of the insurance market functioning in the Russian Federation is raised, special attention is paid to institutional bases of the insurance market. The authors of the article formulate the main objectives on the development of insurance business in the Russian Federation at the present stage.

Secularization in modern society is contradictory. Although there exists factor that contributes to the secularization there are some factors that restrain the processes of the secularization and strengthen the position of religion. The tendency of demagnetization traditional forms is accompanied by the spread of new syncretic (Eastern and Western) cults, a revision of the of traditional religious dogmas, texts, myths and filling them with a new content, attempts to modernize traditional religious forms, psychologically justify religion. Having established that these attitudes can be transformed into new forms of religious dogmatism. Now we can state certain elements of implicit dogmatism inside such movements.

The article is devoted to the philosophical understanding of the problem of perception of values and antivalues. Beliefs, recognized among the people regarding the purposes to which it is important to strive for life, named values. They are the Foundation for moral principles and provide people with their human existence despite the fact that different cultures hold different principles. In the tribe Yanomami cruelty is considered a value. The expectation that men will defend their honor in combat, is to be the norm corresponding to this value. Anyway, the principles followed by the personality, are accounted for morality. Principles justify the norms and standards that support human being in his desire to be honest and sincere for that society in which he lives, and be worthy of its representative.

The article is devoted to problems of formation of the valuable sphere of youth in the university community. It represents empirical analysis of the dynamics of value orientation of students in the period of 2005- 2013 as exemplified by the students of Moscow state university of railway engineering. The basic meaning of life orientation of young people, reflecting the positive and negative trends in their development. Particular attention is paid to the specifics of behavioral strategies for students, which are based on moral and ethical installation.

The article examines the prospects for further development of the conceptualization of the notion “heredity” in a wide range of biological and socio-humanitarian aspects. Further development of genetics closely relates to the disclosure of interaction of genetic, interdisciplinary, general scientific, ethical, legal and philosophical categories, its complex dialectics. The doctrine of heredity in the post-nonclassical stage of its development is increasingly taking on the traits of humanities, of a science of human.

In the article concepts of ancient philosophy of the classical period, and also philosophy of the Hellenistic schools in which the problem of regulation of the relations between the man and the woman was considered are analyzed. The features of formation of the gender relations in antique society are defined, conditions of emergence of the concept "social gender" are opened. A valid conclusion that in the period of Antiquity in the system of the gender relations the androtsentrizm dominated, priority value belonged to the man.

The article attempts to differentiate and even contrast the two different models of moral thinking and behavior. One of them considered morality as strict and even rigorist following etiquette - rules, rituals, commandments, laws, canons. Breach of the etiquette or neglecting it is considered unethical, a manifestation of immorality, wickedness. Thus, etiquette and morality are identified. Such a conception of morality results from the ethical paradigm of Aristotle. But there is another, opposite paradigm - the ethics of Kant, in which morality is understood not as a form of behavior, but as an ontological entity. And in this (Kantian) moral paradigm etiquette has only to a service value.

The specifity of fiction in the reflection of social reality and her affecting the valued reference-points of defenders of Homeland in Great Patriotic war are investigated. Works of poets whose basic theme was Great patriotic war are considered. Position is reasonable that the special value of literary works about war not only in their authenticity but also in finding out the essence of the social phenomena roots in history. Artistic facilities by means of that literature works have influence on consciousness are defined.

The article is about information theory. Three of her levels are treated in details: syntactic (an approach whose main purpose is to establish a quantitative measure of information), semantic (an approach that formulates the concept of information as a ratio of the language system with material objects and phenomena displayed by it) and pragmatic (an approach that includes the questions of goals, values, useful information). The know ledge gained by using the above concepts, provide an opportunity to understand the nature of quantitative and qualitative information of the parties.

The article discusses the function of control within the organization - one of the main functions of the management process. The specificity of control over its involvement and communication with other key management functions is shown. Special attention is paid to the role of information in the implementation of controls in the management: coordination of activities of the organization is based on the interaction of formal and informal communication, implemented in the enterprise. Through the smooth functioning of a feedback mechanism - the core of control - on the basis of continuously operating communication in the organization out the relationship and interdependence of control with other control functions is carried.

In the present article influence of digital technologies on art development as large-scale phenomenon of modern culture is considered. The mechanism of coverage of choreographic statements in the context of the Internet is for the first time analyzed. The value of esthetic impact of dance as form of art communication on consciousness of the viewer becomes clear. Possibilities of choreography are defined as genre of art to change the nature of thinking of the public from the point of view of esthetic preferences. Short digression to history of emergence of computers is given. The role of dancing language within Internet communications from a position of its advertizing effect is emphasized. Examples of the modern choreographic performances which are positioned in a digital format are given.

Communication aspects and features of co-operation are examined in professional aviation associations in Internet space. Definition of professional association is Given, its descriptions are distinguished. Advantages of network co-operation of the members of a professional association are exposed. The criteria of classification of types of aviation associations are defined in the internet; the specific character of communication of members the of associations is described on subjects, language forms, video row. The conclusion is reasonable that researches of professional internet-communications in the associations of air specialists will allow to promote efficiency of work of all the industry, and also to influence qualitatively on the image of domestic civil aviation in the eyes of the public.

Features of modern economy as "economy of knowledge" are defined. The changes happening in education in the conditions of strengthening of a role of knowledge in economic life of society are considered. Tasks of modern universities in production of knowledge are characterized, connection of the state, universities and business is shown. The main directions of development of modern education in the conditions of emergence of new educational technologies and pressure of market forces are proved. Proposals of rectors of higher education institutions about revival of engineering education in the Russian Federation are systematized.

The article deals with value of discipline "Conflictology" for training university graduates, an increase of their conflictological competence. The analysis of a lecture and practical training in the course of which a certain knowledge, skills are formed is given. Four investigation phases individual conflictological characteristics of the personality are considered: personal, intra personal, interpersonal and intra group. The system of tests for definition of personal characteristics at each stage is offered and their role in designing individual conflictological characteristics of the personality is shown. A valid conclusion about influence of this characteristic on a choice of the correct style of behavior in various types of the conflicts is given.

The article considers the matter of effectiveness of 2 types of distributing training methods in the system of sportsmen training. The main difference in training the two groups was annual or step-by-step distribution of means of strength and heterogeneity of used exercises for development of athletes’ developments.

In this paper the classifications of international airconveyance and tariffs are reduced. Rule of participation in agreements about international tariffs is formulated as mathematical.

Discusses the issue of development of professionally-oriented educational programs on the basis of requirements for the competence of graduates of higher educational institutions as a way to improve the quality of education and higher education model adaptation to modern conditions. Analyzes the experience of interaction between higher education institutions and professional associations in the formation of professional standards.