THE STRATEGY OF «SOFT POWER» AND ITS IMPORTANCE IN THE MODERN ERA
Abstract
In the article new tendencies of impact on public consciousness in the conditions of information wars are considered. The content of the concept "informational war" is being revealed and the reasons of a wide circulation of such information war strategies as application of "the soft power" are analyzed. In this work the features of this strategy are revealed, the importance of sociocultural factors is shown in its application. In the article the analysis of concrete strategy of "the soft power" in a context of their sociocultural conditionality is given.
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Review
For citations:
Skorodumova O.B. THE STRATEGY OF «SOFT POWER» AND ITS IMPORTANCE IN THE MODERN ERA. Civil Aviation High Technologies. 2015;(215):52-57. (In Russ.)
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