Passenger air transportation market in Europe
https://doi.org/10.26467/2079-0619-2020-23-1-59-70
Abstract
The civil aviation is a systemically important sector of the European economy. In 2015, a new development strategy defining the role of air transport in passenger communications was adopted. The implementation of the strategy provides for, among other things, tickets cost reduction, which will have its impact on the population mobility. In this context, the article considers the priorities of the development strategy, noting that the demand for passenger air travel depends on multiple factors. They can be aggregated into four groups: social stability, macroeconomic, intrasectoral, and inter-transport factors. Their influence on the demand value varies by its degree, while being both price-based and non-price-based in nature. The article defines the leaders of the passenger air transportation market, addresses the problems obstructing the air transportation network development. It also highlights the European passenger air transportation market specifics and the prospects for development of a unified transport system to ensure a positive socio-economic effect in the development of the economy. A high level of competition with a comparable level of service quality calls for new forms of relationship with consumers. With a convenient passenger transportation infrastructure built nowadays in Europe, there are companies operating on the market that offer fairly expensive as well as low-cost transportation service. In addition, the level of average per capita income in Europe is quite high. All combined, these factors predetermine increased demand for transportation by air. Given these conditions, adoption of innovations and digital technologies, together with the encouragement of investments, should present a stimulus for growth. The adoption of the said measures will lead to passenger service quality improvement, traffic turnover and airlines’ revenues increase, and more job opportunities. Reliability, safety, environment are regarded as strategic priorities.
About the Authors
I. P. StecenkoLatvia
Inna P. Stecenko, Professor, Doctor of Economic Sciences, Vice Rector for Research
Riga
A. V. Parkhimovich
Austria
Anton V. Parkhimovich, Magister, Mechanics Manager in the Company Lime
Vienna
References
1. Abramowitz, A.D. and Brown, S.M. (1993). Market share and price determination in the contemporary airline industry. Review of Industrial Organization, vol. 8, issue 4, pp. 419-433. https://doi.org/10.1007/BF01024279
2. Bießlich, P., Schroeder, M.R., Gollnick, V., and Lütjens, K. (2014). A System Dynamics Approach to Airport Modeling. 14th AIAA Aviation Technology, Integration, and Operations Conference, 1–13 June. Available at: http://doi.org/10.2514/6.2014-2159 (accessed 24.01.2019)
3. McConnell C.R., Brue, S.L. and Flynn, S.M. (2011). Economics: Principles, Problems, and Policies: textbook. 19th ed. McGraw-Hill Education, 896 p.
4. Call, G.D. and Keeler, T.E. (1986). Airline deregulation, fares, and market behavior: Some empirical evidence, in A.F. Daughety (Ed.). Analytical Studies in Transport Economics, Cambridge, Cambridge University Press, pp. 221–248. https://doi.org/10.1017/CBO9780511895913.010
5. Dresner, M. and Tretheway, M. (1992). Modelling and testing the effect of market structure on price. The case of international air transport. Journal of Transport Economics and Policy, vol. 26, no. 2, pp. 171-184.
6. Maltsev, A.A., Matveeva, A.V. and Tarasov, A.G. (2016). Low-cost companies as a driving force of growth of the global flight passenger turnover. Problems of Modern Economics, no. 1 (57), pp. 63-67. (in Russian)
7. Matveeva, A.V. and Maltsev, A.A. (2017). Low-cost airlines as a vector of global air transport dynamic development. Russian Foreign Economic Journal, no. 8, pp. 80-91. (in Russian)
8. Morrell, P. (1998). Air transport liberalization in Europe: The progress so far. Journal of Air Transportation World Wide, vol. 3, no. 1, pp. 42-60.
9. Dargay, J. and Hanly, M. (2001). The determinants of the demand for international air travel to and from the UK. ESRC Transport Studies Unit. Center for Transport Studies, University College: London, no. 59, pp. 1-14.
10. Havel, B.F. and Sanchez, G.S. (2014). The Principles and Practice of International Aviation Law. Cambridge University Press, 462 p.
11. We Have Some Planes: Inside the Four Flights (2004). The 9/11 Commission Report. National Commission on Terrorist Attacks Upon the United States. Available at: https://govinfo.library.unt.edu/911/report/911Report_Ch1.pdf (accessed 06.08.2019).
12. Graham, D.R, Kaplan, D.P. and Sibley, D.S. (1983). Efficiency and competition in the airline industry. The Bell Journal of Economics, Spring, vol. 14, no. 1, pp. 118-138.
13. Gillen, D. (2006). Airline Business Models and Networks: Regulation, Competition and Evolution in Aviation Markets. Review of Network Economics, vol. 5, no. 4, pp. 366–385.
14. Gillen, D., Harris, R. and Oum, T.H. (1998). A model for measuring economic effects of bilateral air transport liberalization. Department of Economics, Work paper series 99-08, Paper presented at the International Colloquium on Air Transportation, Toulouse, November 17-19.
15. Doganis, R. (2010). Flying off Course: Airlines economics and marketing. 4th ed., Routledge: Oxford. 336 p.
Review
For citations:
Stecenko I.P., Parkhimovich A.V. Passenger air transportation market in Europe. Civil Aviation High Technologies. 2020;23(1):59-70. https://doi.org/10.26467/2079-0619-2020-23-1-59-70